OTHER STUFF: LIST OF QUESTIONS
Recommending films for customers is actually kind of fun.
"Do you know of a Russian language film that we can show to the whole family?"
"Are there are any French films without subtitles?"
"You remember that film. The one with that guy in it?"
It's a challenge. It forces opening the boxes in the deep storage of memory.
There is a group of cinemaphiles in Waco, Texas who get my Darkside Cinema emails and use my movie choices to fill out their NetFlix queue. They have no local movie theater that would even think about playing a movie like RACHEL GETTING MARRIED or THE WIND THAT SHAKES THE BARLEY. So it would stand to reason that every week they look for something to add to their list of films that they would never see on the big screen unless they rented a bus.
But, when I'm asked if I have an online list of all the movies I've ever played, I say no. This is a question that I get about six times a month, so it is not just a couple of people asking. It is a huge portion of my adoring public.
"So, since you've already played the movie, what's the harm in putting up a list of all the past programs for all of us?" I dislike the idea that there is harm involved. It's like the only reason not to do something is to avoid harm. The other question is, "What would it cost you? You already made money off of the movie." So, if it costs me nothing and there is no harm to be done, then why not post the list?
The very people that support the Darkside Cinema pose these questions, and it might strike some of them as rude if I don't give them a short, definitive answer. Since support and appreciation are very important to what we do, it is an uncomfortable place for me to be.
I wish there was an easy answer. You know, like "42."
The Darkside Cinema will not be around forever. Now, relax. We're not going away anytime soon--we have a quite a while left in this incarnation. What will happen will probably be similar to what happened to the Avalon, which morphed into the Darkside. To survive, the Darkside will need to adjust, too (and all those gift certificates will still be good!). The market has changed and the town has changed, too.
We have a level of economic fear here that was just a dull buzz when the doors of the Avalon opened September 12th, 1997. Leaving 9/11 out of it, another contributing factor might be the way some of Corvallis' major employers are paring down. Small businesses are also circling the wagons. It is in no small part fear in our community that has led the national chain stores to come to Corvallis in force. It feels like there is less money moving around in local businesses in Corvallis, compared to back when the Avalon posted its first FAQs in the window--before Office Max and Applebee's.
The Big Boys can put out advertising so persuasive that it could lure the Pope into an opium den. The prices advertised by the massive stores may actually be higher than the local stores, but you would never know it. Those same local stores cannot afford full-colour blow-ins in the Sunday paper, so they have to work twice as hard to make up for the non-level playing field. Meanwhile, the people who created this economic turmoil in the first place are being handed Sagan-amounts (Billions and Billions) of our tax dollars to fix it, and this same money will be made available to shore up the very businesses that are choking out local businesses. Calling it "free market forces" helps those with jobs and homes sleep at night, I guess.
That is a present reality that is temporary. Like all storms, this one too shall pass. The studios will stop telling me I can only have this or that movie if Carmike doesn't want it. Since the cinema weather outside is frightful, the studios are releasing films designed to delight many markets. If a movie walks the line between art house and first run, they can sell it in either market. So, if Carmike cannot program all of its auditoriums with DARK KNIGHT, then they get first shot at THE SECRET LIFE OF BEES. Yep, that movie should've opened at the Darkside, but they gotta keep the beast fed, even it means taking food out of the mouths of the little guys. When the economy improves, the $100 million adrenalin-fests passed off as movies will become more economically feasible. Then the multiplexes can flood themselves with their usual tripe and we can get our good product back. This is the cycle that has been played out in many markets time and time again. No, it's not fair--but nothing in business is.
I know that when people ask for a list of previously played movies, it's not for their diaries. It's to flesh out their movie rental list. I shouldn't care, but I do. I care because it seems a little disrespectful to the art as a whole. The thought of SHOWER or AFTERLIFE in the cue between SOUTH PARK and 50 FIRST DATES makes me a little ill. Whenever I play a first run, mainstream film, the loyalists feel it is time to corner me and ask if I have sold out. It is with that same loyalty to independent cinema that I feel one should choose to take a chance with a film like, say, TELL NO ONE; they should put on clothes, get a babysitter, get outside, pay admission, and risk sitting behind some asshole providing rambling commentary. They should earn what this kind of movie offers. Not have it slipped to them through a mail slot. As harsh as this may seem, my schoolmarm side thinks you should get dressed and comb your hair. You should disengage from your isolating technology and give this film the respect it deserves. If you can't do that, then I'm not going to make it easier for you to stay at home. If the movie is no longer playing in the theater, then you missed it. That isn't on me. I gave you a place to see it and I send you an email every week telling you what's playing. Now sit up straight and spit out that gum.
Okay, okay. I'm not really that bad. I do love recommending a film when people find me in the DVD rental place. I'm always willing to help you remember the name of a film you saw three years ago. So I'm not as nun-with-a-ruler as I sound. Well, I am, but most times I keep it pretty well hidden.
You have supported this attitude of mine for 13 years. Tomorrow I will open the doors and pop some popcorn because I have faith that the fear will eventually abate. It always does and always will. Even if only two people come through the door, they will have dressed and put on their warm coats to come see a movie. And it is my job--one I take very seriously--to show them that movie, giving them and the movie the respect they deserve.
And therein lies the beauty. With each new entertainment revolution, it makes the previous evolution a wee more precious. It breaks the whiney rhythm of my mood when I think of this miracle of cinema that started over a hundred years ago and each tweak in the technology makes it easier to bring this way of telling stories to everyone. When I separate my sense of entitlement from the privilege of being part of this world of film, I can see this as a river and my part is to do what I do today. Perhaps when I fully embrace this, I will post a list of all the Avalon and Darkside Cinema's past movies. If I were smart, I'd just start renting DVDs of the past films I've played. Hmmmmmmm...